Answer (1 of 2): Throughout the 1960s, 1970s and first half of 1980s CBS Evening News was the highest rated early evening network news in the US. There was a particular uptick in younger viewers, who are most desired by advertisers, with audiences between 25 and 54 years old increasing 12% on average from the prior week, according to Nielsen live-plus-same-day numbers. Emmy-winning journalist Norah O'Donnell -- who most recently served as a co-host of CBS This Morning and a 60 Minutes correspondent -- brings eight years of experience with CBS News to the anchor chair, offering a weeknight survey of major news stories. King, O'Donnell and Dickerson last co-hosted together the week of May 6. It was popular with its main anchor, Walter Cronkite, from the 1950's to 1980, when t. Current Format of the CBS Evening News. Featuring Evening News pieces, reporters and more on the late night local newscasts, 11pm in most markets, could showcase the national product in a new way. NPR's story called King "an overnight sensation decades in the making," and said CBS, set to debut its new co-hosts, would "lean on her even more heavily." Mutual Fund and ETF data provided by Refinitiv Lipper. Opinions expressed by Forbes Contributors are their own. Norah O'Donnell is a contributing journalist for "60 Minutes," the anchor and managing editor of the "CBS Evening News," the host of CBS News Election. Quotes displayed in real-time or delayed by at least 15 minutes. That was more than Glor had lost year-over-year from 2017. When its a personality-driven show, you dont need more than two or three of those moments. 1 news brand in key metrics to help drive the national conversation as the top-performing organization, according to Comscore. What's more important is how those numbers are different. (+1) 202-857-8562 | Fax essense of australia d3063 visual artist. NBC has been pointing to additional digital viewership, including an average of 1 million views on YouTube for full episodes of Nightly News and the average viewer watching for nearly 13 minutes. The program has been broadcast since July 1, 1941, under the original title CBS Television News, eventually adopting its current title in 1963. CBS Evening News. In Buffalo, As families of the victims faced the shooter . There also is the absence of Donald Trump from the news cycle, which bumped up ratings, and the simple fact that daylight savings time has typically seen a decline in evening news viewership. NBCs numbers were, just like CBSs, down slightly week over week and up only one percentage point over 2020. To address the information needs of audiences, the CBS Evening News made several swift programming updates. Wil these ratings The pressure on King would seem almost certain to increase if the recent ratings trend continues. But when the opportunity presents itself, it must be all hands on deck in the same way the Palin interview played out, and was disseminated across the Web and into the national conversation. And its true that there is a general feeling among many on the right that the media as a whole is biased. Namely, 24-hour cable news networks and the Internet. many Americans got the news in various ways other than the evening news. With their help, here is our take on the problems, and solutions, for a newscast that has seen record low ratings as recently as last month: Theres no denying CBS News is viewed by some as a left-leaning network, and it has nothing to do with Couric. Fox News averaged 4.6 million total viewers from 9-10:30 p.m. For example, after multiple people asked about why their relief checks hadnt arrived, the team investigated, and a piece explaining the hold-up aired on April 27. This is another defining event, explains Adam Clayton Powell III, Director of Washington Programs at USC Annenberg Center on Communication Leadership & Policy and a veteran of CBS News. Subscribe to Deadline Breaking News Alerts and keep your inbox happy. Couric, 64, spent 15 years at Today before announcing that she would be joining the CBS Evening News, becoming the first . Photo Illustration by The Daily Beast/GettyABC News' Wednesday announcement of the historic appointment of former top CBS News executive Kim Godwin as the first Black woman, indeed the first woman, to lead the Disney-owned network's news division was the initial step in an unprecedented game of broadcast news musical chairs involving ABC and CBS.Godwin's departure from CBS, where she was . World News Tonight: This is evening news broadcasted by ABC, it is receiving the highest ratings out of all evening news, it is also regarded as the most-watched evening news, it has about 12 million viewers. The female-centric review show co-hosts Melissa Joan Hart and Amanda Lee discuss the Royal Family and their new season with Rachel Campos-Duffy on 'Fox & Friends Weekend.'. CBSs move of hiring Burleson seemed somewhat reminiscent of ABC adding former NFLer Michael Strahan to Good Morning America, but Strahan had a solid following outside of sports already from his role as co-host of Like with Kelly and Michael.. Its the first time in more than a decade that the shows. The broadcast runs for 30 minutes, although it is occasionally expanded to an hour during breaking news stories. And if you genuinely like Gayle King, you dont need two big anchors, you only need the one.. Palin is the modelTo get three or four viral online hits a year which showcase Courics special skills, get a buzz about her, get people emailing clips around their social networks, thats going to be the marketing device: to get people re-sampling the CBS Evening News.. Nightly newscasts, like the CBS Evening News, also offer audiences information from multiple angles in a way that Twitter, Facebook, and even cable news networks cant compete with, says Lukasiewicz. Norah O'Donnell CBS via Getty Images. It is a subsidiary of The Pew Charitable Trusts. Whats more important is how those numbers are different. For the week, World News Tonight has 8.86 million viewers, NBC Nightly News had 7.29 million and CBS Evening News had 5.34 million. The following week (the week of July 22), it was reported that CBS Evening News was down week-to-week, year-over-year, and fell short of delivering 5 million total viewers. For the year-over-year, the program had lost 16 percent of its total viewership. CBS Evening News was -11% year-over-year, TVNewser said of the first week of August. Theres also the CBS News division-wide series called Financial Fallout that delves into the economic impact on the virus. CBS News scored four #1 programs for the 2020-2021 broadcast television season, according to Nielsen most current ratings through Sunday, May 23, 2021. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Thanks for contacting us. All Rights Reserved. The evening newscasts are not going to be changing the start time, so the audience is bound to decrease simply due to not being around to watch them. (+1) 202-419-4372 | Media Inquiries. She has had really good interviews like the one with R. Kelly, Tyndall said. MixDex is not associated with these sites and is not responsible for the content or terms and conditions, privacy policy or other policies of these sites. When comparing it to the same time period in 2020, it was . "Versus the same week last year, CBS Evening News was -9% in total viewers and -8% among adults 25-54.". Its winning streak was rarely interrupted until toward the 1980s. ODonnell who replaced former anchor Jeff Glor in July nabbed a mere 1 million viewers in the key age range coveted by advertisers during the quarter ended Dec. 29, according to Nielsen. With the ratings from the last week of August finally in on Wednesday, it was clear that O'Donnell had not righted the ship and continued to lose viewers year-over-year and closed out the summer with a thud. With a morning show that veered away from the celebrity guests and live music of NBC and ABC, CBS found success with a commitment to hard news and reporting. The enormous success of CBS in prime time actually ends up working to the detriment of the Evening News. The broadcast's total viewers between mid-March and mid-June climbed an average of more than a million from last year. Worst Beauty Products. We've received your submission. They still have enormous reach and do great workWe all have to be careful about writing the obituary of evening news., Have a tip we should know? That's a drop of 14%, with the falloff even more dramatic among the younger viewers coveted by advertisers: down 18% among viewers 25-54 and down 21% among viewers 18-49. The CBS Evening News is a daily evening broadcast featuring news reports, feature stories and interviews by CBS News correspondents and reporters covering events around the world. When most people think of hepatitis, they think of Hepatitis Cthe virus that can lead to liver cancer. Numbers, Facts and Trends Shaping Your World. Phone calls, emails, and Zoom meetings replaced in-person interviews. Some of that can be blamed on decreased demand for news as the coronavirus pandemic subsides, but downward trends have been haunting network TV for years before COVID-19. While local news affiliates lose viewers across the board, it doesnt detract from the fact they are tremendously important as a lead-in to the evening newscasts. CBS was also down 17 percent in the critical 25-54 age demographic for that second week. 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Read our research on: Congress | Economy | Black Americans, Note: Ratings taken for month of November, 1615 L St. NW, Suite 800Washington, DC 20036USA Producers who previously worked alone were paired in teams of two, helping them overcome the lack of resources created by being out of the office. Market data provided by Factset. Compared to the same week in 2018, ABC was +3% in total viewers, NBC was -6% in total viewers, while the CBS Evening News with Norah ODonnell struggled yet again, -12% year-over-year, TVNewser reported for the last week in July. UPDATE September4, 2019: This blog has been updated with the Nielsen ratings from the week of August 26. According to data released by Nielsen Media Research, the show remains in third place which isnt a surprise but actually lost viewers both week over week and year over year. The CBS average age is highest of the three networks. For now, surging infection rates in several states suggest that viewership patterns for the nightly news will continue to develop in new ways. People have discovered that at 6:30 p.m., they can turn to a trusted sourceand as a result have discovered [CBS] Norah O'Donnell. According to the Wrap's new Q Score survey, CBS' Scott Pelley is the most-liked news anchor, while Chris Matthews falls in last place as the least-liked newscaster. Look, when CNN began talking about Fusion data, they did so because the Nielsen metric that combined television viewership and Web readership made them look better. Over the past couple weeks, weve talked to several people in and around the program who can provide varied insight into whats happening at the newscast. For the same period a year earlier, World News Tonight averaged 9.92 million, NBC Nightly News was at 8.46 million and CBS Evening News posted 6.07 million. It was not just the Palin interview. R: CBS This Morning Co-Anchors: Anthony Mason, Gayle King, and Tony Dokoupil. The final episode of "MASH" drew a record TV audience of more than 100 million Americans on this day in history, Feb. 28, 1983. So! Legal Statement. For theCBS Evening News with Norah O'Donnell, the ratings spike comes right as ODonnell marks one year asanchor and managing editor of the newscast the anniversary falls on July 15. This fall, CBS News boss Susan Zirinsky stood by her decision to move ODonnell off CBS This Morning, where she co-anchored the show alongside Gayle King for seven years. Value 32. 1615 L St. NW, Suite 800 . For all the talk about CBS News head Susan Zirinsky booting the more-balanced Jeff Glor (whose last newscast was May 10) under the guise of low ratings, that move sure didnt appear to have paid off. Visit "CBS Evening News with Norah O'Donnell" on CBSNews.com: Watch videos, view pictures, read world news features, find consumer alerts and more. In addition, the CBS Evening News gives viewers the ability to text ODonnell about what stories theyre interested in and what information they feel they need. Pictured L to [+] R: CBS This Morning Co-Anchors: Anthony Mason, Gayle King, and Tony Dokoupil. Well, as Hartman puts it bluntly: People that watch the evening news are dying and theyre not being replaced.. Another comparison is the same week in 2019, which was much calmer than the sensational week of 2020. 2023 NYP Holdings, Inc. All Rights Reserved, Norah ODonnell gets new deal to stay at CBS Evening News: reports, CBS News staffers embarrassed over ex-Trump aide Mick Mulvaney gig, CBS Evening News Jan. 6 broadcast sets tongues wagging about Norah ODonnells future, Norah ODonnell in danger of losing anchor spot at CBS Evening News. There are forces at play that have nothing to do with the evening broadcasts.. and this invariably led to the steep decline in cable news viewership. UPDATE September 4, 2019: This blog has been updated with the Nielsen ratings from the week of August 26.-----Things are not at all well on CBS Evening News, the flagship evening program for the third-place broadcast network.After making the major transition from CBS This Morning anchor Norah O'Donnell has been floundering in the ratings fight with ABC and NBC by hemorrhaging viewers for the . Nevertheless, CBS reps say ODonnells ratings improved in early December, when the program moved from New York to Washington, DC, and Jay Shaylor joined the team as executive producer from CNNs The Situation Room with Wolf Blitzer.. Pew Research Center does not take policy positions. ET on Tuesday to defeat all broadcast and cable networks during President Biden's State of the Union address. 1 in Total Viewers for the 4th Consecutive Week, Championship Final of ABC's "Celebrity Jeopardy!" Lacking a 24-hour cable news outlet is something both CBS and ABC are hurt by, and CBS must find other ways to combat this problem. National evening news is all the rave these days, the Ms. Zirinsky, 69, is a singular figure at CBS News, the rare woman to climb the ranks of network news she was the inspiration for Holly Hunter's character in the 1987 film "Broadcast News . The most notable thing is she does a lot more features that are military-related, said Tyndall, who pointed to ODonnells upbringing in a military family. 1 in all of television. NEW YORK - MAY 20: CBS This Morning live from the CBS Broadcast Center, May 20th 2019. CBS was the most popular network in primetime last week, averaging 5.5 million viewers. Get our latest storiesin the feed of your favorite networks. Dean of Hofstra University's Lawrence Herbert School of Communication, The thing about this story is that it's so multi-faceted, says Shaylor. Privacy and cookies policy | Terms of Service, Hoda Kotb's on-air absence finally explained by NBC, CNN to air education town hall with Ohio governor March 9, 'Today' anchor leaves mid-show after testing positive for COVID-19 as co-anchor remains missing, Using drones for a new perspective on the news: Raycom Media, See how Aston can improve your broadcast graphics, Primeview future proofs studio video walls with HDR. As we spoke to people like former CBS Evening News executive producer Rome Hartman (currently executive producer of BBC World News America) and network news analyst Andrew Tyndall of the Tyndall Report, a clearer picture emerged about the roadblocks facing the program and some ways CBS can turn around. , they think of hepatitis Cthe virus that can lead to liver cancer the critical 25-54 age demographic that! Update September4, 2019: This blog has been updated with the Nielsen from! 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